Marketing

There are a few words that vendors and marketers tend to use pretty liberally. And I can't believe we've been letting them get away with it for so many years.

For example, everything labeled "free" comes with an initial cost of some sort darn near every time. Biggest hoax of all time: buy one, get one "free." I think the only people who still honor the word the way Noah Webster originally intended are those old women who hand out free samples at the grocery store on Saturdays. Gather those free samples up, kids, because all other items marked "free" probably mean "fee."

"Whitening" isn't much better. It seems like every corporation has now enhanced their product with "whitening." It sounds great, but what does "whitening" really do? Makes your mess whiter because the product cleans it better or because the product covers it up better? Emblazoned on the package of cleaning supplies, toothpastes, and chewing gum, that word has enslaved us for years now. That’s powerful. The word "whitening" packs more influence than Howard Stern on Sanjaya.

And then there's the feel-good phrase "whole grain." Isn't that just music to the ears? Mmm, "whole grain." But here's the twist: I don't even know what that means. When I hear "whole grain," I picture someone frolicking through the wheat fields, harvesting a big basketful of healthiness, and preparing a food fit for any Bowflex owner. But that's probably not the case. I'll just keep eating my "Whole Grain" Trix and hope for the best.

Stalkers

Being completely honest here, I'd make a horrible stalker. I'm just not that motivated. Think about the time and dedication involved in stalking someone. You have to learn that person's schedule, show up whenever that person is around, find good hiding spots, perpetually maintain anonymity... That's a lot of pressure.

You'd really have to revolve your everyday calendar around someone else's -- that's a commitment I'm just not willing to make. Never mind the expenses you have to budget for: the gasoline, the binoculars, and the newspaper and magazine subscriptions so you can act like you're reading but you're really not. And that's just the amateur stalkers. The pros probably use night-vision goggles, and those can't be cheap.

Through college, I may have been the worst note-taker -- nobody copied my class notes -- and my guess is that you'd probably have to take some fairly in-depth notes as a stalker. Get really detailed. Timestamp everything. Forget that, man.

Also, when do you know you've gotten really good as a stalker? What's the end goal here? To get arrested? Is that the landmark stalkers aspire for? Seems confusing to me. Jail time could signify poor stalking practicing; but at the same time, it's public validation for stalkers, which means, upon being sentenced, they're basically being certified as stalkers -- an achievement in its own right; in that sense, imprisonment is like saying, "Congratulations, we officially declare you a professional stalker because you were doing the things stalkers do." Nope, I think I'll just stick with the online predator thing.