I recently had a back-and-forth with a friend about movie trailers and how simply preposterously they've evolved. I'm not referring to the 30-second commercial spots that just show spliced segments of emotions and explosions; I'm talking about the full-blown mini-movies shown prior to your cinematic feature presentation on the silver screen.
I realize I may be coming across as if I don't enjoy movie trailers. False. I actually thoroughly enjoy them. Even more, I look forward to them and am immensely disappointed if I miss any. But I think I enjoy them for the same, ironic reason that they're problematic: Most of them are essentially a condensed version of the movie.
Let's see, they introduce the characters, reveal the plot, explain the ups and downs, unveil the special effects, and unload all the best scenes and quotes; and from there I can pretty much surmise the obligatory plot twist and conclusion in my head. All in two and a half minutes, or roughly 2% of the two-hour flick. Perfect! I mean, what's left to see in the movie? The unnecessary characters, the plot filler, the expanded edition of the ups and downs, the much less interesting special effects, and all the other scene moments and chiefly forgettable quotes that reinforce the good scene moments and funny/dynamic quotes divulged in the trailer.
You can view this through two different lenses: (1) Well, that movie is spoiled -- thanks. Or, my personal recommendation, (2) I more or less just watched six other movies at no additional cost -- I'm really efficient and shrewd!
And while some movie trailers are blatantly forthcoming about the content and script details, they seem to omit one important, specific item: the friggin' release date.
"In theaters this fall." "Coming Summer 2011."
What am I supposed to do with this info? Am I supposed to run home and start circling entire months on the calendar as a reminder and round up friends a year in advance? Should I set up a notification on my Outlook application to start looking for this movie beginning that season's solstice?
If I could crush grapes and let the juices age into wine in the span of time between the release of a movie trailer and the release of the actual movie, perhaps that's too much of a notice. Decide on a date and give me a two- or three-week heads-up. The least of my concerns right now is if that comic book movie's sequel is due in June or July of 2012.
Totally with you on this one. Trailers are just movies with all the crap taken out. Watchmen, for example: awesome trailer, sucky film. This rule applies to almost all action movies where, just like with porn, character and plot are so incidental to the money shots, and so lamely contrived you're better off doing without them altogether,
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