Free Food

Already I bet you're alert and interested in reading because of the subject matter alone. Perhaps you're thinking about the last situation in which you encountered a smorgasbord of free food, or how freaking sweet it would be if you turned your head 90 degrees right now and saw a mountain of whatever your culinary vice mysteriously piled upon a plate with a small sign on top that simply read, "Free." Perhaps you're even salivating right now. Wait, what's that? Was that a stomach grumble I just heard electronically through the computer monitor despite the fact that that's impossible and also you're not reading this in real time as I write? Amazing.

If any of the above applied to you right now -- without so much as seeing a picture of anything edible -- you have just witnessed the power of food. Especially when the word "food" is preceded by the single qualifier "free."

So powerful is free food that it entices you to do, say, or attend things you normally wouldn't. I can't say with scientific certainty this is true, but I would guess there is more scientific truth to that claim than anything you tried proving with your grade school baking-soda-and-vinegar volcano.

Mmm... baking soda and vinegar. With rainbow sprinkles? For free?

Think for a moment about the last wedding you attended that you really didn't want to but did anyway because the food and beverages at the reception were both catered and free. Or how about that banquet or conference to which you begrudgingly showed up only because your taste buds talked you into it. Or that date you went on with that not-a-snowball's-chance-in-hell creepy dude because you knew you were getting a free gourmet dinner out of him (whatever "gourmet" means).

The folks at Klondike nailed it. They knew that human beings would do darn near anything for free food, primarily a chocolate-covered handheld square of ice cream. I mean, what would you do for a Klondike bar? Wrestle a grizzly bear? Call up an ex you detest just to say hi? Bungee jump into a swamp of alligators while wearing only the harness? Hmm... how many Klondike bars again?

Free food also just brings people together. It unites. I mean, how many conversations have you had in your life with people you honestly couldn't care less about but, hey, there was free food involved so... if having to listen to their family vacation story again meant an opportunity to enjoy some red velvet cake, you suddenly encouraged more wacky tales of that baby cousin's first attempt at putt-putt? Again, it just unites.

You could probably end a war if you posted flyers advertising "Free Peace Treaty Potluck" around war trenches or heavy combat zones. Maybe even advertise a "Free Enemy Mixer/Ice Cream Social." Military conflict resolved.